Customer's goal: To improve Stockholmers' perception of Friskis&Svettis facilities in terms of exercise equipment and training environment, and to maintain and strengthen the image of Friskis&Svettis as a fun, free zone where everyone is welcome.
In the films, we want to highlight Friskis&Svettis training equipment and the training environment itself. They reinforce an attitude free and easy-going atmosphere where everyone is welcome.
The films aim at giving an impression that they were filmed in the same shot. We used transitional clips to create the feeling of all this happening during one minute. We added well-selected sections that could be matched to the next clip. The different films are reminiscent of each other but are distinguished by the graphics and the characters involved. The soundscape gives a captivating feeling linked to Friskis&Svettis.
Anette Schultzberg - Production manager
Stefan Mathiasson - Film, motion graphic, 3D artist
Christopher Runström - Film, editing
Anders Klapp - Film, creative director
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Klapp.co is an independent creative agency based in Stockholm. We have a strong focus on film production and digital communication.
Storytellers for a world in motion.