Customer's goal: To get more people in southern Stockholm to start using Lägenhetsbyte.se to swap rentals. Lägenhetsbyte.se aims at increasing the number of new customers in 2020 and in connection with this, review existing target groups and analyze where the greatest potential lies.
We pinpointed the moments in life when you tend to need a change of home. We chose to limit the campaign to southern Stockholm where the proportion of rental apartments is higher but the proportion of customers at Lägenhetsbyte.se is lower. There was a great opportunity to reach new customers in this region. The campaign consisted of three parts: wall signs and streamers on subways and commuter trains as well as addressed DR mailing to households in rental apartments and an online campaign on social media. The campaign ran for two weeks and traffic on Lägenhetsbyte.se increased by 23 percent.
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Klapp.co is an independent creative agency based in Stockholm. We have a strong focus on film production and digital communication.
Storytellers for a world in motion.