Many children want to ride their bikes to school, but parents often choose to drop them off by car instead. In addition to the exercise it provides, research shows that academic results and general well-being increase in those children who bike to school.
Let the children steer! is an invitation and shout out initiated by the association Svenska Cykelstäder (Swedish Cycling Cities), which include some of Sweden's most ambitious municipalities and regions, and who focus on getting more people to start cycling. Together, we want to raise the status of cycling and inspire people to use their bikes more often in their daily lives. In the film we get to follow a bunch of children who ride to school.
Jernhusen & SJCase: Nattåg
Jernhusen MediaCase: Kampanj Play
Graphera/IF MetallCase: Nyckelfilmer
Jernhusen MediaCase: Jernspiran 2019
Oxunda vattensamverkanCase: Värna vårt vatten
Svensk FastighetsförmedlingCase: Mäklarappen
Sollentuna kommunCase: Miljöutbildning
Jernhusen MediaCase: Jernspiran 2018
LägenhetsbyteCase: Byta bostad
Arvid NordquistCase: Sommarkaffe
ObsteCareCase: A better pregnancy
Arvid NordquistCase: Säljappar
Svenska CykelstäderCase: Cykla Mer
Klapp.co is an independent creative agency based in Stockholm. We have a strong focus on film production and digital communication.
Storytellers for a world in motion.