Customer's goal: To improve Stockholmers' perception of Friskis&Svettis facilities in terms of exercise equipment and training environment, and to maintain and strengthen the image of Friskis&Svettis as a fun, free zone where everyone is welcome.

In the films, we want to highlight Friskis&Svettis training equipment and the training environment itself. They reinforce an attitude free and easy-going atmosphere where everyone is welcome.

The films aim at giving an impression that they were filmed in the same shot. We used transitional clips to create the feeling of all this happening during one minute. We added well-selected sections that could be matched to the next clip. The different films are reminiscent of each other but are distinguished by the graphics and the characters involved. The soundscape gives a captivating feeling linked to Friskis&Svettis.

Project group:
Anette Schultzberg - Production manager
Stefan Mathiasson - Film, motion graphic, 3D artist
Christopher Runström - Film, editing
Anders Klapp - Film, creative director

Selected work

Nynäshamns kommunCase: Plats för eldsjälar

Svenska ÄventyrCase: Hemma i Bergen

SJ & JernhusenCase: Nattåg

Nynäshamns kommunCase: Plats för livet

Jernhusen MediaCase: Jernspiran 2019

New Normal – MimerCase: Bäckby sträcker på sig

Svensk FastighetsförmedlingCase: Mäklarappen

Sollentuna kommunCase: Miljöutbildning

Svenska CykelstäderCase: Cykla Mer

Svenska CykelstäderCase: Låt barnen styra

Graphera/IF MetallCase: Nyckelfilmer

Jernhusen MediaCase: Jernspiran

Friskis&SvettisCase: Verksamhetsberättelse

Oxunda vattensamverkanCase: Värna vårt vatten

Arvid NordquistCase: Säljappar

Campus NynäshamnCase: Web design

Drum and ZmartaCase: Insplanet film and photo shoot

Arvid NordquistCase: Kaffeappen

JernhusenCase: Kombiterminaler och depåer

ObsteCareCase: A better pregnancy

Jernhusen MediaCase: Kampanj Play

LägenhetsbyteCase: Byta bostad

Arvid NordquistCase: Sommarkaffe

Friskis&SvettisCase: Meet a hero

Arvid NordquistCase: Säljappar

ReelCase: Reel


Klapp AB is an independent creative agency based in Stockholm.

We're storytellers for a world in motion.


New business inquiries

Job and internship inquiries

Orgnr 556451-2662
BG 135-0974

Klapp AB
Post: Sandhamnsgatan 81
115 28 Stockholm

Studio: Jungfrugatan 56B
114 44 Stockholm

Let's connect