Jernspiran is Jernhusen's annual event competition, which rewards companies and organizations who want to implement change and have a strong commitment to important sustainability and social issues. The purpose is to raise awareness and highlight initiatives in creating a better world and at the same time contribute to meaningful traveler experiences. The prizes are selected event and advertising areas at one of Sweden's largest central stations. The goal of Jerspiran 2019, was to further consolidate the position as an event competition that makes a difference and showcase how creative events create experiences and build strong brands.
We introduced an ambassador for Jernspiran, Alexandra Pascalidou. We produced a film that was then cut into a variety of channels, where she urged all of Sweden's companies and organizations to "Dare to make a difference". The campaign consisted of films, advertising in trade press, DR mailings and banners as well as PR and articles.
The 2019 Jernspiran winner is the environmental organization Greenpeace. The competition grant "A sea of hope", with a collaborative work of art that emphasizes the importance of protecting our seas, caught the jury’s attention. The award goes to UNHCR in Sweden who, through their event, want to increase our understanding of people in difficult situations. Through experience-based communication, they want to create commitment and hope regarding two current and urgent issues.
Svenska ÄventyrCase: Hemma i Bergen
Nynäshamns kommunCase: Plats för livet
SJ & JernhusenCase: Nattåg
New Normal – MimerCase: Bäckby sträcker på sig
Svensk FastighetsförmedlingCase: Mäklarappen
Sollentuna kommunCase: Miljöutbildning
Svenska CykelstäderCase: Cykla Mer
Svenska CykelstäderCase: Låt barnen styra
Graphera/IF MetallCase: Nyckelfilmer
Jernhusen MediaCase: Jernspiran
Oxunda vattensamverkanCase: Värna vårt vatten
Arvid NordquistCase: Säljappar
Campus NynäshamnCase: Web design
Drum and ZmartaCase: Insplanet film and photo shoot
Arvid NordquistCase: Kaffeappen
Nynäshamns kommun web designCase: Web design
JernhusenCase: Kombiterminaler och depåer
ObsteCareCase: A better pregnancy
Jernhusen MediaCase: Kampanj Play
LägenhetsbyteCase: Byta bostad
Arvid NordquistCase: Sommarkaffe
Friskis&SvettisCase: Meet a hero
Klapp.co is an independent creative agency based in Stockholm.
We're storytellers for a world in motion.