Customer's goal: To get more people in southern Stockholm to start using Lägenhetsbyte.se to swap rentals. Lägenhetsbyte.se aims at increasing the number of new customers in 2020 and in connection with this, review existing target groups and analyze where the greatest potential lies.
We pinpointed the moments in life when you tend to need a change of home. We chose to limit the campaign to southern Stockholm where the proportion of rental apartments is higher but the proportion of customers at Lägenhetsbyte.se is lower. There was a great opportunity to reach new customers in this region. The campaign consisted of three parts: wall signs and streamers on subways and commuter trains as well as addressed DR mailing to households in rental apartments and an online campaign on social media. The campaign ran for two weeks and traffic on Lägenhetsbyte.se increased by 23 percent.
Selected work
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New Normal – MimerCase: Bäckby sträcker på sig
Arvid NordquistCase: Säljappar
Campus NynäshamnCase: Web design
Drum and ZmartaCase: Insplanet film and photo shoot
Arvid NordquistCase: Kaffeappen
SJ & JernhusenCase: Nattåg
Nynäshamns kommun web designCase: Web design
Friskis&SvettisCase: Anläggningsfilmer
Svensk FastighetsförmedlingCase: Mäklarappen
Graphera/IF MetallCase: Nyckelfilmer
Sollentuna kommunCase: Miljöutbildning
Svenska CykelstäderCase: Låt barnen styra
Jernhusen MediaCase: Kampanj Play
Oxunda vattensamverkanCase: Värna vårt vatten
Jernhusen MediaCase: Jernspiran 2019
Friskis&SvettisCase: Verksamhetsberättelse
Jernhusen MediaCase: Jernspiran
Arvid NordquistCase: Sommarkaffe
ObsteCareCase: A better pregnancy
Friskis&SvettisCase: Meet a hero
Svenska CykelstäderCase: Cykla Mer
JernhusenCase: Kombiterminaler och depåer
Klapp.co is an independent creative agency based in Stockholm. We have a strong focus on film production and digital communication.
We are storytellers for a world in motion.
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Klapp.co
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115 28 Stockholm
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Sweden
info@klapp.se