Lägenhetsbyte.se
Customer's goal: To get more people in southern Stockholm to start using Lägenhetsbyte.se to swap rentals. Lägenhetsbyte.se aims at increasing the number of new customers in 2020 and in connection with this, review existing target groups and analyze where the greatest potential lies.
We pinpointed the moments in life when you tend to need a change of home. We chose to limit the campaign to southern Stockholm where the proportion of rental apartments is higher but the proportion of customers at Lägenhetsbyte.se is lower. There was a great opportunity to reach new customers in this region. The campaign consisted of three parts: wall signs and streamers on subways and commuter trains as well as addressed DR mailing to households in rental apartments and an online campaign on social media. The campaign ran for two weeks and traffic on Lägenhetsbyte.se increased by 23 percent.
Selected work
Svenska ÄventyrCase: Hemma i Bergen
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Friskis&SvettisCase: Anläggningsfilmer
Sollentuna kommunCase: Miljöutbildning
Svenska CykelstäderCase: Cykla Mer
Svenska CykelstäderCase: Låt barnen styra
Graphera/IF MetallCase: Nyckelfilmer
Jernhusen MediaCase: Jernspiran
Friskis&SvettisCase: Verksamhetsberättelse
Oxunda vattensamverkanCase: Värna vårt vatten
Arvid NordquistCase: Säljappar
Campus NynäshamnCase: Web design
Drum and ZmartaCase: Insplanet film and photo shoot
Arvid NordquistCase: Kaffeappen
Nynäshamns kommun web designCase: Web design
JernhusenCase: Kombiterminaler och depåer
ObsteCareCase: A better pregnancy
Jernhusen MediaCase: Kampanj Play
Arvid NordquistCase: Sommarkaffe
Friskis&SvettisCase: Meet a hero
ReelCase: Reel
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