Nynäshamns kommun – Campaign Plats för livet

Customer’s goal: To show activities and invite people to spend quality time in Nynäshamn during the summer.

Our take: As a campaign goal we wanted to show activities and all the fun things you can do in Nynäshamn during this Corona period – so we focused on outdoor activities. We invited citizens of Nynäshamn, in a pre-campaign, to share their hidden gems and activities around the area. The response was a success and many were willing to participate and share their secret spots. We selected six different activities and ambassadors, hiking, swim-run, cycling, climbing, MTB, and fishing. We went to all these gorgeous spots for a photo- and film shoots for six evenings and we had a lot of fun. The campaign ran in newspapers around Stockholm. We also made a mass of banners for desktop and mobile. And of course – six short ambassador movies for their social media channels.