We have created an animated film for ObsteCare, to promote their innovative solutions to facilitate childbirth. The target group are those who are about to go into labor, as well as the professionals who are there to help them.
The film is adapted to work as educational material, ObsteCare's website and social media.
For us it was important for the information to be clear and to create trust, but without becoming too strict or sterile. That's why we chose to create a colorful film, with an organic and calm feeling in its characters and environments. We adapted the movements of the characters to match references by the World Health Organization (WHO).
The animation is available in Swedish and English.
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Klapp.co is an independent creative agency based in Stockholm. We have a strong focus on film production and digital communication.
We are storytellers for a world in motion.