Svenska Cykelstäder – How do you roll?

The campaign is initiated by the association Svenska Cykelstäder. It includes some of Sweden's most ambitious municipalities, who work purposefully to increase cycling. Together, we want to raise the status of cycling and inspire people to use their bikes on a daily basis. Our goal is that 50% of all journeys shorter than 5 kilometers should be carried out by bicycle.

We produced three films with biking enthusiasts where they got to tell us why they choose to ride a bike. The films formed the hub of the campaign and were adapted to various channels. We created a campaign page and activation booster in social media. We also designed digital advertising, physical posters, a campaign logo and give aways. All lamp material was placed on a separate website where the municipalities could download materials when needed. Be inspired by some true cycling fans - Amira Narel, Jessica Berg and Johan Rabaeus.
Read more on and #cyclamer.


Selected work

Nynäshamns kommunCase: Plats för eldsjälar

Svenska ÄventyrCase: Hemma i Bergen

SJ & JernhusenCase: Nattåg

Nynäshamns kommunCase: Plats för livet

Jernhusen MediaCase: Jernspiran 2019

New Normal – MimerCase: Bäckby sträcker på sig

Svensk FastighetsförmedlingCase: Mäklarappen

Friskis&SvettisCase: Anläggningsfilmer

Sollentuna kommunCase: Miljöutbildning

Svenska CykelstäderCase: Låt barnen styra

Graphera/IF MetallCase: Nyckelfilmer

Jernhusen MediaCase: Jernspiran

Friskis&SvettisCase: Verksamhetsberättelse

Oxunda vattensamverkanCase: Värna vårt vatten

Arvid NordquistCase: Säljappar

Campus NynäshamnCase: Web design

Drum and ZmartaCase: Insplanet film and photo shoot

Arvid NordquistCase: Kaffeappen

JernhusenCase: Kombiterminaler och depåer

ObsteCareCase: A better pregnancy

Jernhusen MediaCase: Kampanj Play

LägenhetsbyteCase: Byta bostad

Arvid NordquistCase: Sommarkaffe

Friskis&SvettisCase: Meet a hero

Arvid NordquistCase: Säljappar

ReelCase: Reel


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