Svenska Cykelstäder – How do you roll?
The Cyklamer.nu campaign is initiated by the association Svenska Cykelstäder. It includes some of Sweden's most ambitious municipalities, who work purposefully to increase cycling. Together, we want to raise the status of cycling and inspire people to use their bikes on a daily basis. Our goal is that 50% of all journeys shorter than 5 kilometers should be carried out by bicycle.
We produced three films with biking enthusiasts where they got to tell us why they choose to ride a bike. The films formed the hub of the campaign and were adapted to various channels. We created a campaign page and activation booster in social media. We also designed digital advertising, physical posters, a campaign logo and give aways. All lamp material was placed on a separate website where the municipalities could download materials when needed. Be inspired by some true cycling fans - Amira Narel, Jessica Berg and Johan Rabaeus.
Read more on www.cyklamer.nu and #cyclamer.
Selected work
Svenska ÄventyrCase: Hemma i Bergen
Nynäshamns kommunCase: Plats för livet
SJ & JernhusenCase: Nattåg
Jernhusen MediaCase: Jernspiran 2019
New Normal – MimerCase: Bäckby sträcker på sig
Svensk FastighetsförmedlingCase: Mäklarappen
Friskis&SvettisCase: Anläggningsfilmer
Sollentuna kommunCase: Miljöutbildning
Svenska CykelstäderCase: Låt barnen styra
Graphera/IF MetallCase: Nyckelfilmer
Jernhusen MediaCase: Jernspiran
Friskis&SvettisCase: Verksamhetsberättelse
Oxunda vattensamverkanCase: Värna vårt vatten
Arvid NordquistCase: Säljappar
Campus NynäshamnCase: Web design
Drum and ZmartaCase: Insplanet film and photo shoot
Arvid NordquistCase: Kaffeappen
Nynäshamns kommun web designCase: Web design
JernhusenCase: Kombiterminaler och depåer
ObsteCareCase: A better pregnancy
Jernhusen MediaCase: Kampanj Play
LägenhetsbyteCase: Byta bostad
Arvid NordquistCase: Sommarkaffe
Friskis&SvettisCase: Meet a hero
Klapp.co is an independent creative agency based in Stockholm.
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