Svenska Cykelstäder – How do you roll?

The Cyklamer.nu campaign is initiated by the association Svenska Cykelstäder. It includes some of Sweden's most ambitious municipalities, who work purposefully to increase cycling. Together, we want to raise the status of cycling and inspire people to use their bikes on a daily basis. Our goal is that 50% of all journeys shorter than 5 kilometers should be carried out by bicycle.

We produced three films with biking enthusiasts where they got to tell us why they choose to ride a bike. The films formed the hub of the campaign and were adapted to various channels. We created a campaign page and activation booster in social media. We also designed digital advertising, physical posters, a campaign logo and give aways. All lamp material was placed on a separate website where the municipalities could download materials when needed. Be inspired by some true cycling fans - Amira Narel, Jessica Berg and Johan Rabaeus.
Read more on www.cyklamer.nu and #cyclamer.